Sunday, August 06, 2006

Equinox Soho

My beloved wallet-eating gym, Equinox recently opened a new branch in Soho. Looks like Equinox is focusing back on Manhattan after a string of new openings in Chicago, Florida and California. This is the first new Equinox in Manhattan in a while. And actually from the scoop I heard from one of the cycling instructors, there will eventually be another branch in the mid 20s on the West Side, which will be nice.

Even though the Soho branch isn't particularly convenient to where I live or where I work, I decided to check it out last Friday. I really liked it. It's very loft-style in keeping with the Soho architecture, and it's got a nice little mezzainine with free Wifi where you can lounge with a lemonade and yummy sandwich from the 'wichcraft cafe downstairs. The cycling studio is very spacious and the layout of the workout areas is very spacious and sensical. Equinox did a good job with this branch.

Some disgruntled guy on Curbed gave a pretty funny review of the new Equinox, focusing on the lack of personal tvs and soda machines. He also mentioned that there were no attachments for the cable machines, but they must have arrived late or something because they had them when I was there. At any rate, this guy clearly takes his tvs and drink machines seriously. He called these "no-brainer" items that every gym should have. No offense, but shouldn't he have noticed these points when he took a tour of the gym?

One other thing about the new Soho Equinox. Beautiful people everywhere. It was like stepping onto the set of the latest Banana Republic campaign. Soho already was a neighborhood filled with blond giraffes and tanned, buff boys strutting their stuff on the cobblestone catwalks with absents looks of cool. Even the not-so-beautiful people act like they're posing. Equinox fits right in. It's surprising that it took so long for Equinox to open a branch here.

1 comment:

Mr. H.K. said...

That reminds me that my gym membership expires soon. NOT equinox...